Made and inspired by the Northwest. Lancer Jigs earned its name from the Sand Lance, a small bait fish in the Northwest. While most Sand Lance have a green back and silver belly, we have adapted the size and shape of the Lancer to a wide array of effective color variations for our jigs.

The color evolution of Lancer jigs is based on our need to represent herring, anchovies, and sardines. Lancer Jigs now comes in 4 types of silver: Black Silver, Blue Silver, Green Silver, and Purple Haze. Our colors have been tried and tested for generations, and while some may seem bright and odd, the results speak for themselves. Every color is very effective, but a fish can want one color over another on any given day. Lancer Jigs will have you prepared for any fickle fish or conditions which, as we know in the Pacific Northwest, are ever-changing.